Toyota is the car brand most valuable of 2016
As every year, BrandZ performed a study that brings to the fore the Top 100 most valuable brands in the world in which Google, Apple and Microsoft are dominating the podium. we extract From her the top 10 car brands most valuable of the moment. It should be noted that Toyota will rise again as the great leader, something that really does not surprise us since in 9 of the 11 years that he has been performing the study the japanese protagonizaba the first post of its category.
This is one of the Top 10 brands of cars more valuable 2016:
|Posición||Marca||Value in thousands of millions of $|
The Toyota C-HR is one of the last projects of the manufacturer nippon
market researcher Millward Brown estimates that the value of the brand Toyota has risen 2% this year so that the figure in To 29.5 billion dollars (29,5 million dollars according to our way of counting). Efforts by the brand to create eco-friendly vehicles as the new generation of hybrids next to a pleasant experience for the user seems to have been their main keys to generate a volume so high.
The second position is won by a BMW that thanks to vehicles that are as surprising as those of the range i (the spectacular plug-in hybrid BMW i8 and the attractive compact electric BMW i3 along with the launch of its new flagship BMW Series 7.
Another German, Mercedes, stands in third place with a spectacular rise from 4% of its value. This last year has been very important for the three-pointed star with a reconfiguration of their overall models, new generation of vehicles of passion even in the SUV segment and, of course, the bombing of the new E-Class that has had very good acceptance, especially in China, where it sells a specific version of battle extended.
Tesla sneaks this year on the list
on the other hand it is worth noting several important event. Audi has starred in the more pronounced decline compared to the previous year due to the collateral damage caused by the complicated situation of Volkswagen and Lexus, subsidiary of Toyota’s luxury is out of it this year.
however there are two brands that have managed to sneak on the list: Porsche, another brand in the VAG Group, has managed to occupy the position of number 9, and Tesla appears in the lowest area as a new member. The near-launch of a more affordable product, the Model 3, and its extensive list of reservations has helped the company Elon Musk to sneak into the list.