Toyota Prius Prime, do you have a future in version plug-in?


Toyota Prius second generation become to be rechargeable

almost 10 years Ago Toyota started to make tests with the Prius of the second generation to see if it was viable a version with more electric range. To do this it was necessary to transform the cars and put batteries with much higher capacity, are capable of moving the electric motor for several miles, and without producing emissions.

In Europe, the experiment was conducted with the energy company EDF, in France and in the Uk, with a fleet of 100 Prius transformed. These cars were used by company employees who lived quite near, so that the limited autonomy of the prototypes, about 20-25 miles, it was more than enough. In fact, it was announced that they achieved a saving of 46%, a result very custom-made and unrepresentative.

In 2010 he presented at the iaa in Frankfurt, the Prius Plug-in Hybrid Concept, virtually a Prius third generation with the electric load, larger batteries and a couple of aesthetic details distinctive. Came to a number of countries 600 units to test their commercial viability and use, several of them served in the town Hall of Madrid (he even came to be the official car of the mayor Ruiz-Gallardón).


Toyota Prius Plug-in, final version (2012)

Spent nearly two years and came to the version of production in series, the Prius Plug-in, with almost 10 times more electric range than the model non-plug-in, and at a price significantly higher. Just have sold 75,000 units of this model, because it was very difficult to amortize given the low consumption of gasoline that has the model of itself.

on the other hand, an autonomy of around 25 miles not ends up being attractive to the majority of the population. Some studies estimate the mileage the midst of a european in 60 miles, others 100, others in-between. In some countries it was more interesting for taxes and bonuses. Toyota did not achieve the sales target of, they thought to sell to 60,000 per year.

For the new generation of Prius, Prime, autonomy has clearly improved (up to 40 kilometers, which is almost double. If the price does not increase considerably, it will be much more attractive compared to the conventional model. That no one expect it to be cheap, because it will be very large equipment, like the Prius conventional (almost € 30,000, but up to the eyebrows).


Toyota Prius Prime

Tadashi Arashima, the head of Toyota Motor Europe, already believed in the potential of this technology a long time ago. In 2008 he said: “In the future, the PHEV will be the perfect complement to Prius. Offers a transport solution with zero carbon emissions for those customers who wish to drive in urban environments using electricity, while allowing you to enjoy the traditional benefits of the hybrid vehicle to a conventional commute for longer”.

Will have optional solar panels that will provide some energy

Not seemed to go very wrong-headed. Virtually the rest of the industry bet more for plug-in hybrids that the conventional, though in terms of sales or all of your competitors together you can make shadow to Toyota. The volume of sales of hybrids is of more than a million units a year, now unattainable for the competition.

Toyota has been very reluctant to use high-capacity batteries on the Prius, but in general has been reluctant to the pure electric. had wagered more firmly by hydrogen, but the plug-in are a commercial reality for the average citizen (with a decent income), while cars of hydrogen are as hybrid in 1997. Or worse, depending how you look. Toyota is recovering the train lost of the pure electric.


An important difference of the Prius Prime is that it is only approved for four seats, in addition to the distinctive design

Prius Prime is expected a volume of 60,000 units a year, only this time calculated that the half will in Japan. The asian country is becoming very fast the battery for electric mobility and hydrogen, given that it is a country a net importer of energy. The more you save, the better. The north american market will be very important as well, since the majority of Prius models are sold there.

Very few manufacturers offer hybrid and plug-in hybrid in the same model, or plug-in hybrid and pure electric. For example, we have the IONIQ of Hyundai or the Volkswagen Golf GTE and e-Golf). While it is a more option, the client will be able to decide what is best for you. For the majority of time, the hybrid does not plug fills most of the needs for a simple reason of cost/benefit.

Europe the Prius Prime will arrive in march

will Not be any bestseller, the Prius nor is it now, but it can be a reasonable option if it is placed below 40,000 euros. At that price they are pulling out the majority of alternatives. Of time, the rival, although in another segment, is the Mitsubishi Outlander PHEV. It is with difference the plug-in hybrid sold more.