A british artist created a replica of the Nissan Juke made on paper, to celebrate five years of the arrival on the market of a model that already has sold more than 700 thousand units.
Nissan considered that a replicated in origami-scale was most appropriate to celebrate the fifth anniversary of the Nissan Juke. Mark said that he based the replica on this ancient art as part of a nod to his japanese heritage.
To do this he used the british artist Owen Gildersleeve, who used 2,000 pieces of paper folded, to be able to replicate the shapes of the original model, in a task which required more than 200 hours of work. The model in paper replicated in exact form all the details of the original model, including the grill, headlights, emblems and even wheels.
The artist also pointed out that the use of this enormous amount of individual pieces of paper, and mean a tribute to the thousands of people who participated in the creation of the Nissan Juke.
After its first five years on the market, Nissan has managed to commercialize more than 700 thousand units of the Juke in all the world. However, the brand is already thinking about the second generation model, which, like the current, it will be produced in the silver of Sunderland in the Uk.
As can be seen in the images, the result of the project looks pretty convincing and there’s no doubt that it has become an excellent way of giving a new impulse to the promotion of the model.