Volvo announced the acquisition of all of the brand Polestar. The Polestar will keep her name to be used in versions of high performance their products .
P Olestar, the company behind more radical and sport version of Volvo has been fully acquired by the Swedish brand. Volvo announced that following the acquisition of 100% of the company, which also includes the brand Polestar used this name for future high-performance variants of its production models. [1.99901 million]
Polestar already part of Volvo Car Corporation.
At the same time announced that employees will become part of Polestar Volvo staff, joining the existing 26,000 employees worldwide. [1.99901 million]
Furthermore, the team Polestar Racing Team remain under the control of Christian Dahl , the former owner of Polestar but still have other name was not disclosed. [1.99901 million]
Håkan Samuelsson , president and CEO Volvo Cars indicated that they have decided to put all the resources of Volvo behind the development of Polestar and that is how the next sport will be named brand. The agreement will mean a big increase in resources Polestar to develop new products.
With this acquisition, Volvo hopes to increase sales of high-performance products Polestar from the 750 units currently on the market, reaching 1,500 units in the middle term. Currently are offered V60 and S60, motor with a propeller turbo 350 horsepower and a chassis with a specific tuning. [1.99901 million]
As at the time AMG was taken over by Mercedes-Benz, the big fish again and swallow the small fish Polestar already part of Volvo Car Corporation . Volvo and Polestar share a long history in motorsports and who have been working together since 1996, since the creation of [1.99903 million] Swedish Touring Car Championship . [1.99901 million]