Are many companies that in addition to offering an extensive catalog of accessories, available to the client a customization program in which it can give free rein to your imagination by combining from styles of upholstery to unique items that are only available in this program. Apparently, the Swedish company Volvo would be studying the possibility of having a special division that is dedicated to this work, the to customize some of its models. An idea that has emerged after the arrival of their latest models.
As we say, the landing of both the Volvo XC90 as the newly unveiled S90, would have led to that the company is considering the creation of a customization program. A high percentage of customers who choose the premium SUVS Swedish not only limited to the choice of basic elements, but that seek to give a more personal touch to your car. It is precisely this type of client is the one that would benefit from this idea that is put forward, providing a service to actually make this desire of the buyer.
Iain Howat, head of products of Volvo Uk, has announced that they are working on this idea, studying the options that exist. The same has been mentioned in the Range Rover Autobiography as the idea that inspired, an icon in the world of the SUV that met a few months ago, 21 years. In this case, the program customization would be limited then to the XC90 or, as much, the S90, leaving the rest of the range without this option.
The arrival of an option as this would give strength to the range of the company getting a most powerful image in the premium market thanks to this possibility that is offered to the client.
Source – Carscoops
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