Subaru is experiencing a huge growth at the global level, a demand that will increase even more with the arrival of new models. Yasuyuki Yoshinaga, president and CEO of Fuji Heavy Industries, parent of Subaru, revealed the main lines of work of the japanese brand for the coming years in an interview for Automotive News.
One of the most interesting points is the confirmation that there will be a second generation of the Subaru BRZ, the sports coupe, developed in collaboration with Toyota -its twin is the Toyota GT86, but for the moment there is no date for his arrival. “we have Already agreed with Toyota that we’re going to make a change of the complete model. We have not decided when to introduce it,”, explains Yoshinaga. The current model was introduced in 2012 so that does not seem likely that we will see this new generation by 2018.
Much before will other models such as the new Subaru Impreza. The debut before the public of the popular compact japanese should take place by the end of 2016 on the basis of the prototype Subaru Impreza 5-Door Concept these days he has presented at the Salon of Tokyo. Their main features will resemble those defined by the WRX STI and Levorg.
The Subaru Impreza 5-Door Concept anticipates the future generation of the Impreza, which will arrive in 2016
The good results are noted especially in the sales in the united States, where Subaru has spent seven consecutive years beating their records of enrolments. In 2014 the growth was 21% in the first nine months of 2015 is 14%, which is expected to close the year with a few to 600,000 cars marketed in the u.s. market.
Before the american public is working especially well in the trident crossover formed by the XV, the Outback and the Forester. The demand is growing, especially the last two, being the Subaru XV, the first to be renewed. The new generation will arrive in 2018.
Subaru will increase its range crossover at the top with the beginning of 2017 with the incorporation of a new SUV seven-seater. As the second largest market for Subaru is japanese and already has a model that covers this segment, the Subaru is Fitted in the Crossover 7, this new SUV will be marketed exclusively in the united States. will Take over from the now defunct Subaru Tribeca although you will receive another name-not yet defined – and will be manufactured in the plant that the japanese brand has in Indiana.
we have Already ‘caught’ the mule of the Subaru XV 2018
Subaru has not forgotten the alternative mobility in 2018 will reach your the first hybrid model plug-in. The CEO of Fuji does not want to reveal which models will receive this variant drive plug-in hybrid even though he explained that is not in the plans of the brand that is sold in Japan. Probably what we see in the united States and in major european markets.
In search of sustainable growth
All these new features that will be added to the range represent a new challenge for Subaru since is reaching its limits of production. Yoshinaga says that the productive capacity the maximum annual Subaru is 1.03 million cars, although this can be increased to 1.1 million, according to the needs.
is Not provided for the creation of new production plants, although some, such as the Indiana will see increased capacity: in the case of the factory of north america will happen 290,000 current units to 400,000 units by the end of 2016. Therefore the idea is limit sales to preserve the niche and the image of the brand.
“We are at an important turning point”, said Yoshinaga, whose intention is to limit sales to just over a million units annually. The president of Fuji what is clear: “Many manufacturers are trying to be bigger, sell more vehicles. If Subaru does the same thing, we will lose our features”.