Buick surprised us on the Detroit motor show with the beautiful Avista Concept. My partner David Villarreal described it as a Camaro tuxedo and turbo engine. A very apt description for a coupé of elegant appearance based on the new Alpha platform General Motors. The public reception was very positive, and many saw in the Alliance a successor ideal for the Buick Grand National of yore. It seems, however, that our joy shall be in a well. What has happened?
apparently, and in the words of Tony DiSalle – vice president of the brand – in an interview with Ward’s Auto, the Buick Avista Concept was never devised as an advance for a production car. It was a simple design exercise, created to draw the attention of the public towards the brand, which lives in a process of rejuvenation. The brand aims to attract more customers, young people, and has launched sedans sports as the Buick Regal Turbo. But is not in your plans the launch of a coupé rear-wheel-drive.
This could cannibalize the sales of other vehicles of group General Motors, particularly the Chevrolet Camaro and the Cadillac ATS Coupe. It is more than possible that this maneuver is an “order equipment”: Buick is not authorized to produce coupes performance for the moment, leaving that facet is reserved for Chevrolet and Cadillac at the moment. In terms of the future of Buick, not even the Avista anticipates future designs: the Avenir Concept is the true spiritual father of the future releases of this brand is a century old.