Although the early days of Hyundai were rather shy, is now one of the largest manufacturers of automobiles in the world. Are part of the empire Hyundai, which includes among its lines of business, the steel industry or the logistics. Both brands benefit from that to get steel for their cars and transportation to move through the world.
One of the movements most notable of the expansion of Hyundai is the creation of a bank itself, which will be used to finance the purchase of models of both brands in Europe. Till date we were using the financial services of Banco Santander, an agreement of collaboration.
Soon established the bank Hyundai Capital Bank Europe, with headquarters in Frankfurt, which is funded in a ratio of 80/20 by Hyundai Capital Services and Kia Motors. It already has the authorization to operate of the European Central Bank (ECB), so that you do not have to request individual licenses for each european country.
With this financial arm, Hyundai does the same thing that other manufacturers, such as Renault, Volkswagen or PSA, that they have banks of their own. The automotive sector had to throw it out of the wildcard after you close the faucet of credit to individuals due to the economic crisis. Now of interest to the manufacturers to lend money to buy their cars, is another way to earn more, and the customer gets a lower interest.
A loan is not more that money rented, with interest
Not only benefit the end customers, is also a form of support to the dealer network, so you can purchase with more convenience models in stock for inventory. Of time HCBE will have a capital of 67,1 million euro. The economic solvency of Hyundai does not offer doubts.
expansions of product are another front of importance. Short-term Hyundai renews the compact i30, in both five-door as in the family version (announced today); in 2018 will have a derivative fastback. Another release in the short term is the new Santa Fe. On the other hand, Hyundai wants to attract a clientele more “racing” with the range N, taking advantage of the boom in commercial participate in the WRC.
For his part, Kia is expanding very fast. Since 2008 it has not receded in sales or a single exercise in Europe. Since 2010, the volume has increased 64%, far ahead of the rest of the european market. Until 2020 it is expected to launch 22 models, whether they are new or updated.
short-term is to renew the Carens, Picanto and Rio. At the end of the year will reach the Stinger, aiming at the sedans/coupe’s Premium brands, an ambitious goal no doubt. are Not going to miss a B-SUV to enter the smoking segment of the Nissan Juke (the fastest growing), as well as a guidance model more sporty.
Another front-forward for both brands are the alternative energy. Hyundai already offers a model of a hydrogen fuel cell, and Kia will do the same in 2021. In terms of electric and hybrid, Hyundai has the IONIQ (only model that offers electric, hybrid and hybrid plug-in) and Kia has the Soul EV, Optima Hybrid and the Niro.
the united States, a market of vital importance
Recently, Hyundai announced an investment in the united states of 3,100 million dollars, which will be allocated to strengthen and improve the factories in that country. Hyundai does not want to challenge Donald Trump, the president of the USA, after having threatened several manufacturers with calzarles a 35% tariff for cars manufactured in Mexico.
Hyundai raises erect another factory in the US if necessary
According to the data of last year, Hyundai managed to 775.005 sales as a brand, Kia, made a volume of 647.598 units, according to Autodata. The range needs more models to taste american, that is to say, more SUV and pick-up, which represents 60% of its market. In contrast, the figure of investment with 2,100 million dollars that Hyundai has burned in this country in the last four years.
had it not been for the victory of Trump, possibly should have got more money for Mexico, a country with labour costs more competitive and a growing park of suppliers. The manufacturer will have to focus on more expensive models and large, since the small economic and are not attractive, especially if they are manufactured on american soil.